Design & Strategy
I’m Victor J. Brunetti, a User Experience Design leader. My teams and I craft delightful experiences.
Portfolio
Case Studies
Portfolio
Tomorrow’s Autonomy Today
Meeting Customers Where They Are
AI-powered Contact Center of the Future
Unifying Teams with Identity & SWAG
Lowering Prices by Shopping for Healthcare
Upping a Legacy Telco’s Game
Increasing Pharma Efficacy with Digital
Reimagining Investment Management
Taking on Yelp at Facebook with Questions
Mobile Operating System, Just for Doctors
Generating Images with Flash ActionScript 2.0
Case Studies
Following significant layoffs at Cruise in December 2023, I transitioned from managing On-road tools to leading the entire Tools UX team with expanded responsibility for 24 application surfaces and 6 direct reports. By implementing structured communication, clear prioritization frameworks, and maintaining design excellence amid uncertainty, I successfully stabilized the team and delivered measurable improvements to critical autonomous vehicle systems.
Let's get this out of the way upfront: Autonomous vehicles don’t exist. What we call "robot cars," "robotaxis," or "autopilot" is actually a combination of fully autonomous systems, partially autonomous systems, and Remote Assistants (tele-ops people). Today's vision of autonomy is delivered through a combination of an autonomous stack (onboard sensors + AI) and Remote Assistance.
By 2018, Google’s supported product portfolio had grown exponentially compared to just 5 years prior, with no end in sight. Phones, watches, tablets and laptops, connected home devices, TV & media, Workspace, Ads, Search and Maps, etc. needed a human agent on standby if something went wrong. The cost of supporting these products with staffed contact centers risked exploding out of control.