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I’m a passionate multidisciplinary design leader, focused on creating beautifully designed experiences that delight users through utility and joy.
I manage teams and I am a maker at-heart who believes in applying the highest amounts of craftsmanship to everything my team touches.
In my practice, I embrace AI-informed and data-driven design strategy to consistently land impactful user experiences.
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Process ≠ Innovation
But still, I apply user-centered design thinking with everything I do.
Convergence & Divergence
The foundation of user centered-design, this thought-process encourages practitioners to constantly mode-switch between questioning assumptions and narrowing towards conclusions.
Process Optimization
A prototypical product management mindset, this thought-process continually pivots the current state to better land end-state objectives.
Continuous Improvement
Popular with engineers, this thought-process continually tests assumptions and iteratively refines the current-state to improve outcomes towards success criteria.
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T, Octopus-shaped
My Skill Development
Gone are the days of being T-shaped. Modern UX professionals can’t afford to be deep in only one area - the demands to execute exceptional work across a wide range of skillsets requires more.
I strive to be octopus shaped. I’ve developed a full-stack approach to my craft, which includes proficiency across a range of core skills.
I am a: Full-stack designer, Technologist, Maker, People Manager, Design Leader, Team Player, Event Speaker, Workshop Facilitator, Softball Dad, Car-guy – and so much more…
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What others say…
As a manager and mentor: Victor pushed me to improve my core design craft and created a team environment that allowed myself and other designers to grow tremendously and take on progressively larger scope of ownership. All along the way, he provided useful insight to guide my design work and approach to collaboration with other teams within Cruise, unblocking key stuck points whenever they arose.
- Spencer James, Direct Report at Cruise
Victor is easily one of the top designers I've had the privilege of working with and learning from across my 10+ years in UX. He has an exceptionally strong attention to detail and love for his craft — uniquely coupled with the passion and talent to develop a compelling story and clear strategy for aligning teams to deliver on a vision.
- Rob Larson, Direct Report at Google
I had the honor of closely working with Victor while at McKinsey. Victor is one of the most talented product and design leaders I have ever met. His ability to be a 'player - coach', engage in business strategy, and his dedication to excellent work - at all costs stands out.
- Josh Weiner, Advanced Analytics at McKinsey
Work Experience
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![Cruise, Staff UX Designer & Manager]()
Cruise, Staff UX Designer & Manager
2023 - 2025
Managed the UX team responsible for all Robotics Tools, inclusive of Mapping, Simulation, Remote Assistant, Customer Support, and Fleet Management.
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![Google, Staff UX Designer & Manager]()
Google, Staff UX Designer & Manager
2018 - 2023
Managed and led UX teams across several orgs including Devices & Services, Ads, and Core.
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![Vitals, Head of Design]()
Vitals, Head of Design
2017 - 2018
Led product design for the Vitals Choice and Smart Shopper products which help everyone get great healthcare for less by understanding the cost of their procedures.
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![McKinsey, Executive Experience Design Director]()
McKinsey, Executive Experience Design Director
2015 - 2017
UX lead focused on the pharma, healthcare, finance, and telecommunications sectors.
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![Facebook, Product Designer (IC5)]()
Facebook, Product Designer (IC5)
2013 - 2014
Lead User Experience and visual designer for surfaces that touched hundreds of millions of people daily, such as Recommendations, Sports, and Crowdsourcing.
