2014–
2024
A Decade of Selected Work
Making Every Autonomous Ride Magical
Cruise Inc.
Led the redesign of Terminal, our human-in-the-loop / tele-operations tool to assist stuck AVs.
Staff Interaction Designer & Design Manager
2023 - 2025
Meeting Customers Where They Are
Google Shopping Ads
Managed the transformation of a >$500 million ARR business into a personalized delight-delivery machine.
Staff Interaction Designer & Design Manager
2022
Supporting CS Agents with AI Tools
Google Customer Conversations Platform
Built the UX team that built an entire suite of AI-powered tools to make contact centers better & more efficient.
Staff Interaction Designer & Design Manager
2018-2022
Unifying Teams with Identity & SWAG
Google & Facebook
Designed various logos and swag to help connect geographically disparate teams.
Brand & Visual Design
2014 - 2021
Lowering Prices by Shopping for Healthcare
Vitals Inc.
Built and led the UX team that partnered with health insurance companies to personalize pricing information for plan participants.
Head of Design
2017 - 2018
Upping a Legacy Telco’s Game
McKinsey & Company
Led the Experience Design Strategy to use personalization to reinvent a legacy telecommunications company.
Executive Experience Design Director
2016
Increasing Pharma Efficacy with Digital
McKinsey & Company
Led the Product Design Strategy to uncover which supporting digital experiences would increase pharmacological efficacy.
Executive Experience Design Director
2016 - 2017
Reimagining Investment Management
Morgan Stanley & HUGE
Led the UX design team modularizing investment management content and tools for a modern, responsive, web experience.
Design Director
2015
Taking on Yelp at Facebook with Questions
Facebook Inc.
Product Design Lead to incorporate structured sharing in text-posts so that the knowledge graph could be more easily searched and shared.
Interaction Designer (IC5)
2014
Generating Images with Flash ActionScript 2.0
vbrunetti.com
Used original photographs and a painterly brush library to render images in abstract ways.
